creativity within

planetary boundaries.

I work with outsiders. (Change)makers. Risk-takers. People building something. Something good. Community, creativity, action. The ones who believe the best things grow from the ground up. Who believe in regeneration. In creating with purpose. Giving more than they take. Taking nothing for granted. 

Is that you?

words + visuals for brands who don’t believe in business as usual.

I’m a freelance writer and creative interested in human nature. Humans and nature. The ways we move, consume, and (re)connect in a changing world.

From copywriting and brand voice, to editorial and social content, I work across outdoor, travel, design, sustainability and the spaces in between, helping brands and organisations turn good ideas into stories that move people.

selected work

01 — Swim Good

Social / Creative

Short-form content for a natural-fibre swimwear brand.

view project

02 — Wildland

Brand Voice / Copywriting

Finding a contemporary voice for a new kind of Highland hospitality.

view project

03 — Adventure Uncovered

Feature Writing

Conversations at the intersection of climate, consumerism and outdoor culture.

read more